{"id":2341,"date":"2026-01-03T23:25:19","date_gmt":"2026-01-04T04:25:19","guid":{"rendered":"https:\/\/usygo.com\/product\/usygo-hashtag-hoodie-designed-by-johnnygraff31\/"},"modified":"2026-03-13T10:19:31","modified_gmt":"2026-03-13T14:19:31","slug":"usygo-hashtag-hoodie","status":"publish","type":"product","link":"https:\/\/usygo.com\/fr\/shop\/usygo-hashtag-hoodie\/","title":{"rendered":"USYGO HASHTAG Hoodie \u2014 Designed by @johnnygraff31"},"content":{"rendered":"

HASHTAG <\/strong>is a unisex streetwear hoodie by USYGO<\/strong>, designed by graffiti artist @johnnygraff31<\/strong>.<\/p>\n

This piece is built around a structured visual concept: seven hashtags, each one embedding a letter<\/strong>.
Individually fragmented, together they form a single word \u2014 HASHTAG<\/em> \u2014 hidden in plain sight.<\/p>\n

Rather than placing letters on top of a symbol, the design forces them inside the hashtag itself<\/strong>, bending and breaking the typography to fit its shape. The result is a graphic that isn\u2019t meant to be read instantly, but decoded<\/strong>.<\/p>\n

Designed as a back piece, HASHTAG embraces the graffiti mindset: letters exist even when they resist immediate legibility. It\u2019s a statement about repetition, visibility, and how messages evolve once they enter the digital space.<\/p>\n

With a classic unisex fit and a heavy, comfortable fabric, this hoodie is made for everyday wear \u2014 layered or worn solo \u2014 while carrying a concept that goes deeper than surface graphics.<\/p>\n

HASHTAG is not about trends.
It\u2019s about structure, distortion, and intention.<\/p>\n

\n

Product Features<\/strong><\/h3>\n
    \n
  • \n

    Model:<\/strong> Gildan 18500 \u2013 Heavy Blend\u2122 Hoodie<\/p>\n<\/li>\n

  • \n

    Fit:<\/strong> Unisex, classic<\/p>\n<\/li>\n

  • \n

    Fabric:<\/strong> 50% cotton \/ 50% polyester<\/p>\n<\/li>\n

  • \n

    Weight:<\/strong> 8.0 oz\/yd\u00b2 (271 g\/m\u00b2) \u2014 medium-heavy feel<\/p>\n<\/li>\n

  • \n

    Double-lined hood with matching drawcord<\/p>\n<\/li>\n

  • \n

    Front pouch pocket<\/p>\n<\/li>\n

  • \n

    Ribbed cuffs and hem for shape retention<\/p>\n<\/li>\n

  • \n

    Tear-away label for itch-free comfort<\/p>\n<\/li>\n<\/ul>\n

    \n

    Quality & Ethics<\/strong><\/h3>\n
      \n
    • \n

      Made with 100% ethically grown U.S. cotton<\/strong><\/p>\n<\/li>\n

    • \n

      Gildan is a member of the U.S. Cotton Trust Protocol<\/strong><\/p>\n<\/li>\n

    • \n

      OEKO-TEX\u00ae certified dyes<\/strong> with low environmental impact<\/p>\n<\/li>\n<\/ul>\n

      \n

      Notes<\/strong><\/h3>\n
        \n
      • \n

        Color appearance may vary slightly depending on screen and fabric blend.<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

        Seven hashtags. One hidden word.
        The HASHTAG hoodie by USYGO features a bold back graphic where each hashtag embeds a letter, forming HASHTAG<\/em> through distortion and structure. Designed by graffiti artist @johnnygraff31, this piece blends street art, typography, and concept-driven design.<\/p>","protected":false},"featured_media":2366,"comment_status":"open","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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hashtags. One hidden word.The HASHTAG hoodie by USYGO features a bold back graphic where each hashtag embeds a letter, forming HASHTAG through distortion and structure. Designed by graffiti artist @johnnygraff31, this piece blends street art, typography, and concept-driven design.","_links":{"self":[{"href":"https:\/\/usygo.com\/fr\/wp-json\/wp\/v2\/product\/2341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usygo.com\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/usygo.com\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/usygo.com\/fr\/wp-json\/wp\/v2\/comments?post=2341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usygo.com\/fr\/wp-json\/wp\/v2\/media\/2366"}],"wp:attachment":[{"href":"https:\/\/usygo.com\/fr\/wp-json\/wp\/v2\/media?parent=2341"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/usygo.com\/fr\/wp-json\/wp\/v2\/product_brand?post=2341"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/usygo.com\/fr\/wp-json\/wp\/v2\/product_cat?post=2341"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/usygo.com\/fr\/wp-json\/wp\/v2\/product_tag?post=2341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}