HASHTAG Hoodie | USYGO

HASHTAG is a unisex streetwear hoodie by USYGO, designed by graffiti artist @johnnygraff31.

This piece is built around a structured visual concept: seven hashtags, each one embedding a letter.
Individually fragmented, together they form a single word — HASHTAG — hidden in plain sight.

Rather than placing letters on top of a symbol, the design forces them inside the hashtag itself, bending and breaking the typography to fit its shape. The result is a graphic that isn’t meant to be read instantly, but decoded.

Designed as a back piece, HASHTAG embraces the graffiti mindset: letters exist even when they resist immediate legibility. It’s a statement about repetition, visibility, and how messages evolve once they enter the digital space.

With a classic unisex fit and a heavy, comfortable fabric, this hoodie is made for everyday wear — layered or worn solo — while carrying a concept that goes deeper than surface graphics.

HASHTAG is not about trends.
It’s about structure, distortion, and intention.

Product Features

• Model: Gildan 18500 – Heavy Blend™ Hoodie

• Fit: Unisex, classic

• Fabric: 50% cotton / 50% polyester

• Weight: 8.0 oz/yd² (271 g/m²) — medium-heavy feel

• Double-lined hood with matching drawcord

• Front pouch pocket

• Ribbed cuffs and hem for shape retention

• Tear-away label for itch-free comfort

Quality & Ethics

• Made with 100% ethically grown U.S. cotton

• Gildan is a member of the U.S. Cotton Trust Protocol

• OEKO-TEX® certified dyes with low environmental impact

Notes

• Color appearance may vary slightly depending on screen and fabric blend.